We get it. Parenting is confusing.
We're parents who got tired of spending hours Googling baby advice, only to find conflicting information, sponsored content, or AI answers that felt too generic. So we built something better.
Our Mission
We exist to fill the gap between the overwhelm of Google and the generic replies of AI chatbots. Every parent deserves clear, honest, evidence-based answers -- written by people who've actually been up at 3am wondering whether that nappy rash is normal.
Evidence-based
Every article grounded in NHS guidelines, research and real parent experience.
No judgment
Fed is best. Sleep how you sleep. Every parenting style welcome here.
Always available
Boo AI is here 24/7 -- because babies don't respect business hours.
Sustainability
Buying smarter and buying less is better for baby and the planet.